Growing up in rural Western Australia, a career in design might have seemed unlikely for the son of a farmer—but for me, it was the most natural path.


My passion for design sparked early, inspired by the bold graphics, typography, and rebellious spirit of skateboarding culture. At the same time, my father ran a souvenir shop in Perth, where I got my first taste of design—creating signage and learning the fundamentals of typography before I’d even started high school. From that moment, I knew exactly what I wanted to do, and I’ve never looked back.

Now, as a globally minded multidisciplinary designer, I specialize in developing strong visual narratives through print and digital design. I have experience working with clients ranging from large corporations to small boutique brands, ensuring each project is both visually striking and strategically effective. Beyond design, I’ve also organized numerous successful events, including international music festivals, independent cinema events, and ongoing club nights.

Just write me design@ashpederick.com


Ash Pederick© 2025