Growing up in rural Western Australia, design seemed like an unusual path for the son of a farmer. But for me it was nothing but a natural progression.

My love of design started at an early age through skateboarding culture. I immersed myself in the branding, typography, aesthetics and pioneering spirit. At the same time my father owned a souvenir shop in Perth. He threw me in in the deep end and I began designing the shop’s signage, learning the basics of typography before I’d hit high school. It was clear what I wanted to do as soon as I finished school and I haven’t looked back since.

I let my own style have free reign in my illustration work and with a background in music there is no end to the need for album artwork, band merchandise and event posters. In addition to my freelance work I was also the in-house graphic designer at the Fremantle Arts Centre for three years. Solely responsible for all gallery signage, on-line material, flyers, banners, billboards and the quarterly What’s On publication, I maintained a cohesive and contemporary identity that suited the centre’s important position in the wider community.

I recently relocated to Copenhagen, Denmark and am available for work. If you’d like to have a chat about an upcoming project, or would like more information don't hesitate to get in touch:

Ash Pederick© 2021