In early 2024, I was tasked with the exciting challenge of revitalizing a legendary nightclub whose reputation had declined (read more here). Now, under new ownership, my mission was to craft a fresh music profile, build a captivating visual identity, attract a new audience, and rebuild trust with loyal patrons. At Jolene Bar, my dual roles as a booker and graphic designer play a central role in creating an engaging nightlife experience. As a booker, I curate the club’s music and entertainment lineup, sourcing talented DJs, artists, and performers who align with the club’s new vision and audience. This involves negotiating contracts, managing schedules, and ensuring smooth coordination between performers and the operations team. Meanwhile, as a graphic designer, I shape the club’s visual identity by designing vibrant promotional materials, including posters, social media content, and event branding, all of which reflect the club’s atmosphere and attract the right crowd. These roles work in harmony, blending sound and visuals to redefine the club’s cultural presence and deliver unforgettable experiences. A huge thanks to all the artists and staff who I worked with during my time there.
